To be in compliance with the MLS Rules, at least one photo (the front of the house) must be uploaded for a Residential/Rental/Income listing to be active. Matrix will allow you to turn the listing to Active without a photo, but you’ll be in violation of the MLS Rules. Lot/Land listings do not require a photo.
As a listings agent, you should care about how your photos look on the MLS because MLS sites send (syndicate) photos to local, regional, and national real estate sites. Remember, buyers shop with their eyes, so good quality photos can make a difference on whether the home you have listed is viewed. To stay ahead of your competition, use these photo tips to help you in your photographic quests.
In addition to the fact that including a photo is a rule, as a listing agent you should care about how your photos look on the MLS because MLS sites send (syndicate) photos to local, regional, and national real estate sites. Buyers shop with their eyes, so good quality photos can make a difference on whether the home you have listed is viewed.
To stay ahead of your competition, use the following tips to help you in your photographic quests:
Please do not have your sign in the photo. Take the photo before the sign is put up or take a shot from another angle. This is considered steering and not permitted in the MLS.
Please do not have people or pets in the photos. This can be a violation of privacy. A photo with you in it is also a violation. If a child’s name is on the wall in big letters either remove the letters or take the picture from a different angle. Advertising a child’s name with their address is a safety issue.
Make sure that you pay attention to the order in which you load your pictures on the MLS. The home’s best features and photos should come first to capture the
buyers’ attention quickly. Buyers may only look at the first 4 photos when deciding which homes to consider more closely.
Refrigerator magnets are not a good thing. Trash cans aren’t either. Remove these items before shooting your picture.
Move any items that are a distraction out of your shots, or try a different angle to show room features, and not those items.
After you take the picture, look at the photo in the camera window.
Check to make sure that your picture is balanced and items are not crooked. When viewing the picture in the camera window, , you may catch things that your eye missed when looking at the room.
Please check your photos after they’re uploaded on the MLS website and/or on public websites. This can prevent an embarrassing call from your seller asking why the picture is sideways or blurry. Remember, buyers are online and using mobile devices when searching for a home. If you have good quality photos – they’ll stand out and in turn, you’ll stand out as well.
There are several websites that are devoted to “Bad MLS Photos” (http://badmlsphotos.com/about/).
Besides chuckling at some of them, they may help you avoid taking bad shots when taking your own photos.